The 1984 Apple Super Bowl commercial: the all time most watched ad in television history.

Macintosh personal computer was introduced for the first time in 1984. Its only daytime televised broadcast was on 22 January 1984 during the third quarter of Super Bowl XVIII.

It is now considered a "watershed event" and a "masterpiece" directed by Ridley Scott, written by Steve Hayden and Lee Clow, and was produced by Chiat/Day. Costume designer Jeanette Farrier designed the costumes for the commercial.

In his 1983 Apple keynote address, Steve Jobs made the following comment before showcasing a preview of the Super Bowl commercial to a select audience

“It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?”